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GRAPHIC DESIGN

During the course of my career so far, I have had the pleasure of working with many clients of various calibre such as Bacardi, Insomnia, West Highland Way, North Coast 500, Martin Audio, Poppyscotland and Janey Godley. From small companies and individual projects to mid range and big calibre clients, and government bodies. Through the years I have developed a solid comprehension of the market, project requirements, an eye for details and an ability to adhere to brand guidelines while offering creative solutions.

I have enjoyed each of those jobs and approached them with the same enthusiasm, professionalism and commitment. Working with such a diversified portfolio of clients has taught me the importance of adaptability as each project had different goals, needs and target audiences.

MERCH

Having extensive experience in merchandising allows me to understand the potential client or customer, their needs, preferences and mechanics behind their purchasing impulses. I use this knowledge not only when producing merchandise for my clients, but also for other aspects of my work.

It helps me to answer questions like how will the end user interact with web functionality, is the location of features correct, are colours coded well, is the wording leading a potential client to convert?

PRINTS & POSTERS

I have previously worked with cultural institutions and individual clients and organisations, producing promotional materials, office supplies, letterheads and promotional products. I have a keen eye and a vast knowledge of the industry.
My experience and ability to spot trends has helped me to offer successful creative solutions that might have not been previously considered by clients.